Saturday Night Live has announced it will reduce the amount of ads it airs by 30 percent next season and begin experimenting with sponsored content.
According to Ad Age, NBC's comedy sketch show will remove two whole commercial breaks. The original branded content will be limited to only six placements per year. The move could be a key influencer for a linear TV business struggling to keep up with ad-free SVOD platforms.
"As the decades have gone by, commercial time has grown," SNL creator and executive producer Lorne Michaels said in a statement. "This will give time back to the show and make it easier to watch the show live." Release