sonic.net to launch 1 Gbps fiber service in Sebastopol, Calif.

Even as the cable industry gathers around for a self-congratulatory look-at-me show in Chicago this week, an insidious outsider, sonic.net, is stirring the business model waters.

The independent ISP will be launching a 1 Gbps fiber service to about 700 homes in Sebastopol, Calif. for $69.95 a month. If the business model works--and cable prices have indicated it might not--the ISP will think about moving to other areas of the country.

"Honestly, only as those (trials) wrap up will we have a complete picture of the economic model, but I believe that fast service for a low cost is possible," Dane Jasper, CEO of sonic.net said.

For more:
- Maximum PC has this story

Related articles:
SK Telecom builds out 40 Gbps network with built-in 100 Gbps path
Report: broadband prices staying unnaturally high; lack of competition to blame

Suggested Articles

Comcast/NBCUniversal is reportedly shifting around its management team ahead of the company’s high-profile launch of Peacock.

In recent years, a number of factors have shifted the video services landscape, including the introduction and explosive growth of OTT services.

Streaming TV services like AT&T TV Now (formerly DirecTV Now) could soon be considered “effective competition” for cable operators like Charter.