Sonic Solutions (NASDAQ: SNIC) said its RoxioNow platform will being integrated into HDTV chipsets from system-on-chip maker Trident Microsystems, which could increase the reach of RoxioNow-powered storefronts to more than 95 percent of all connected BD and HDTV consumer electronics devices shipping over the next several years.
With built-in RoxioNow capabilities, consumers of Trident-based HDTVs get instant access to an array of streaming video offerings on their sets, including new-release movies and hit TV shows. Trident's customers include some of the world's top TV brands, and the deal continues Sonic's string of successes in extending RoxioNow support across the broadest possible range of televisions, set-top boxes, media players, and mobile devices.
Trident's programmable SoC semiconductors act as the brains for DTV and other digital media displays, providing image processing and optimization for video and computer graphic signals.
"Consumers want to combine the quality from their digital TVs with the variety and flexibility they receive from streaming," said Dirk Wieberneit, SVP & General Manager of Trident's TV business unit. "RoxioNow provides us with an ideal ready-made solution to give them what they want. Building RoxioNow into our HDTV SoCs makes it easy for our customers in the DTV market to take advantage of the explosive growth in demand for high-quality streamed video content."
The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics. In September, Sonic Solutions announced a deal with Renesas Electronics Corp., which put RoxioNow on its SoCs, giving it access to next-generation connected HDTVs and Blu-ray Disc players from a range of manufacturers. The RoxioNow platform has been selected to power digital entertainment delivery for a range of companies including Best Buy, Blockbuster, Dell, HP, Lionsgate, and Sears/Kmart, and is available on a broad variety of consumer electronics devices.
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