After a false start two years ago, Sony is once again pushing its place-shifting line of devices, called LocationFree, now that SlingMedia has greased the wheels in the sector with its easy-to-use Slingbox. While many credit Sony with pioneering such technology, it's debut was met with consecutive cold showers as analyst after pundit after journalist threw cold water on the idea of watching TV on the mobile platform. Oh, and it was, by the way, apparently very difficult to set up. "Sling, on the other hand, focused on the user and made the setup process a fairly simple, out-of-the-box experience," Jupiter Research's Michael Gartenberg said.
For more on Sony's second go at place-shifting:
- see this article in The Washington Post