Sony's brand reputation hits 6-year low; Comcast's 'Talking Guide' goes live

Cable industry news from across the Web:

> President Obama has described the North Korean attack on Sony Picture's IT systems as "cyber vandalism" and not an act of war. Story

> Sony's response to the computer attack on its studio division has pushed its overall brand reputation to its lowest level in six years, according to the research firm YouGov. Story

> Portland, Ore.-based multiscreen technology company Elemental Technologies has secured a $14.5 million series D funding round led by Australian telecommunications company Telstra. Press release

> Viacom extended the contract of Wade Davis, executive VP and CFO of the programming conglomerate, to 2018. Story

> Comcast's "Talking Guide," an X1 platform feature designed for the visually impaired, has gone live. Corporate tweet

And finally … In an example of new media using old media to promote itself, Netflix and Amazon took out full-page ads in the New York Times over the weekend to promote their respective original series, Marco Polo and Mozart in the Jungle. Story

Suggested Articles

Charter CEO Tom Rutledge has long been a big proponent of strong content security, and now he’s calling out simultaneous streams on SVODs.

Liberty Global is bringing on Teltoo as a peer-to-peer content delivery network (CDN) partner to improve live streaming video quality on its platform.

Contrary to what stark video subscriber losses suggest about the state of the U.S. pay TV industry, PwC said that pay TV subscribers increase in 2019.