Operating under the obvious placeholder "SpinCo" since February, the joint venture set to be launched by Comcast (NASDAQ: CMCSA) and Charter Communications (NASDAQ: CHTR) finally has an official name, GreatLand Connections.
The official launch of the company is, of course, contingent on regulatory approval of Comcast's proposed $45 billion takeover of Time Warner Cable (NYSE: TWC). Should that deal be approved, GreatLand would launch with about 2.5 million customers, formerly belonging to Comcast, spread across the Midwest and Southeastern United States.
Former Insight Communications executive Michael Willner will serve as CEO of what will become the fifth largest cable operator in the U.S.
"We are pleased to publicly announce the name of this exciting new company we are building," said Willner, in a statement. "The name GreatLand Connections pays homage to the rich history and striking geographies of the diverse communities in which the company will operate. It brings to mind our commitment to connecting people and businesses with terrific products and excellent service in the almost 1,000 historic communities--large and small--across the 11 states we will serve."
- read this Charter press release
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