SPOTLIGHT: Consumers haven't heard of IPTV

The findings of a recent Accenture study should come as no surprise: Nearly half of respondents (46 percent) said they didn't know what IPTV is. I think the next one should poll the media and ask the same thing. Time and time again I see Internet television referred to as IPTV. While they're both IP-delivered, IPTV specifically refers to television delivered through a set-top box to the television screen. Accenture offers a glimmer of hope: "The level of confusion declines significantly in geographies where IPTV services are gaining acceptance." Article

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