SPOTLIGHT: IPTV about selling broadband, not TV

According to a new study from Pyramid Research called "Transforming Telcos with IPTV," since telcos are leaders in the broadband space they should maintain their position in the broadband segment and stress the other capabilities a set-top box brings to the living room besides TV. Taking the focus off of telco's strengths and shifting the the conversation onto TV, which is cable's strength, weakens the telcos' value proposition. Release

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