SPOTLIGHT: IPTV about selling broadband, not TV

According to a new study from Pyramid Research called "Transforming Telcos with IPTV," since telcos are leaders in the broadband space they should maintain their position in the broadband segment and stress the other capabilities a set-top box brings to the living room besides TV. Taking the focus off of telco's strengths and shifting the the conversation onto TV, which is cable's strength, weakens the telcos' value proposition. Release

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.