SPOTLIGHT: Joost struggling in video portal battle


The resignation of CTO Dirk-Willem van Gulik, the surge in popularity of major competitor Hulu and with another dozen-plus players seeking prominence as an online TV portal, there is much speculation the online video aggregator may not survive. Primary issue is the lack of quality content partners which is limiting growth. A competitor, Veoh, recently began embedding Hulu clips which to date Hulu's two corporate owners News Corp. and NBC have not stopped. Joost requires a software download which limits its interactivity and leaves it vulnerable to well-funded portals with access to both content and marketing horsepower. NewTeeVee has some suggestions as to how Joost can survive. Report

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.