SPOTLIGHT: Joost struggling in video portal battle


The resignation of CTO Dirk-Willem van Gulik, the surge in popularity of major competitor Hulu and with another dozen-plus players seeking prominence as an online TV portal, there is much speculation the online video aggregator may not survive. Primary issue is the lack of quality content partners which is limiting growth. A competitor, Veoh, recently began embedding Hulu clips which to date Hulu's two corporate owners News Corp. and NBC have not stopped. Joost requires a software download which limits its interactivity and leaves it vulnerable to well-funded portals with access to both content and marketing horsepower. NewTeeVee has some suggestions as to how Joost can survive. Report

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