SPOTLIGHT: Over-the-air TV Endangered


A piece in the Herald Sun notes traditional free-over-the-air TV executives, gathered in Cannes this week for the MIPTV trade fair, are under siege from a variety of threats, including pay TV, the internet, mobile TV, PCs, DVDs, and DVRs. With all those offerings, it makes it hard to protect the traditional 30 second ad spot. Up to 14,000 participants representing more than 4,500 companies from 100 or so countries are expected to be at the fair and its companion conference. Article

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