Packet Vision Managing Director Patrick Christian points out that addressability and bi-directional characteristics of IPTV makes its a perfect mechanism for tailor-made ads. Relevance is the most critical issue in creating brand recognition and driving consumer response. Addressable advertising will emerge as a revenue generator for IPTV service providers, who have been left out of the advertising value chain. Advertisers, too, can benefit by precisely targeting audiences and receiving accurate feedback. Article
