More sports programming won't save the traditional pay TV business, a report by In-Stat tracking subscriber and viewer trends across multiple platforms concludes.
"Cable sports is valued significantly less than on-demand access to TV content or premium TV channels; more sports will not protect against cord cutting," the report concludes.
According to the report's author, principal analyst Keith Nissen, the U.S. viewing audience is conflicted. Cable TV operators have lost 2.5 million customers but satellite and telco providers picked them up. And, while "our new data confirms that adoption of online video is growing ... except for Netflix the frequency of use is not expanding."
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