'Tis the season for new analyst research sizing up the evolving IPTV market, and Strategy Analytics is the latest to contribute. The research firm said that U.S. IPTV subscriptions could reach about 15.5 million by 2013. That would represent roughly a tripling of subscribers from what is expected to be the 2009 tally.
The 2013 estimate also would put IPTV penetration in the U.S. at about 13 percent, up from about 4 percent this year. Strategy Analytics noted, however, that growth relies on telcos doing a better job than they traditionally have done with articulating the value of IPTV value to customers.
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Pyramid Research recently said U.S. IPTV revenue could hit $15 billion by 2014