The timing of the IPTV World Forum this week is drawing new market projections from several analysts and research firms. Last week, we saw SNL Kagan's estimate of 59.7 IPTV subscribers worldwide by 2013, and this week, Strategy Analytics is forecasting 68 million IPTV customers across the globe by 2014.
By SA's math, that would be more than double the 30 million IPTV subscriptions worldwide this year. Like SNL Kagan, Strategy Analytics sees the Asia-Pacific market surging in the coming years, but long-time leading region Western Europe still holding its own.
However, David Mercer, vice president of the Strategy Analytics Digital Consumer Practice, takes a cautionary tone in his forecast, saying that SA's research also discovered "low perceived value-for-money among pay-tv subscribers." Telcos need to get out of their old monopoly mindset and start better explaining to consumers what IPTV's unique value proposition is.
- Here's the Strategy Analytics press release
SNL Kagan offered its IPTV views last week
Strategy Analytics: Pay TV subs ready to switch