Study: Britons confused by IPTV

While the U.K. claims 9.8 million households have broadband services, a recent study from uSwitch indicates that four out of 10 Britons don't know what the term "IPTV" means. I'm always baffled by the spin in these article and press releases: That means 6 out of 10 Britons can accurately define "IPTV." One third of Britons were unaware of what "VoIP" meant, with some guessing it was a device to digitally alter one's voice. So almost as many Britons are aware of IPTV as those aware of VoIP, I think that's a true testament to marketing efforts from the service providers. I'd like to see a similar study conducted in the States.

For more on the uSwitch study:
- see this article from Monsters and Critics

Suggested Articles

SoftAtHome is teaming with the RDK community on open-source software for global video providers.

Future Today reached a new distribution deal with Cox to launch its Fawesome, HappyKids and FilmRise channels on Cox Contour and Stream.

HBO Max today added several new distribution partners for its upcoming streaming service but Amazon Fire TV and Roku are still not on the list.