Study: Britons confused by IPTV

While the U.K. claims 9.8 million households have broadband services, a recent study from uSwitch indicates that four out of 10 Britons don't know what the term "IPTV" means. I'm always baffled by the spin in these article and press releases: That means 6 out of 10 Britons can accurately define "IPTV." One third of Britons were unaware of what "VoIP" meant, with some guessing it was a device to digitally alter one's voice. So almost as many Britons are aware of IPTV as those aware of VoIP, I think that's a true testament to marketing efforts from the service providers. I'd like to see a similar study conducted in the States.

For more on the uSwitch study:
- see this article from Monsters and Critics

Suggested Articles

As cord cutting trends accelerate and new SVOD giants like Disney+ take their first steps in the world, one analyst is ready to proclaim live TV dead.

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Cord cutting and pay TV subscriber losses greatly accelerated in 2019 and that trend is expected to continue in 2020.