Study: Consumers must have high-speed Internet

According to a study by Zogby Interactive, high-speed Internet is almost as important for many people as food and water. If nothing else, this information should apply a taser-tap clue to all the doomsayers who wonder why MSOs seemingly shrug off six-digit basic cable video subscriber losses.

It's not the majority by a long shot, but the study said a huge chunk of people--28 percent--said they can't live without broadband Internet and another big bunch, 18 percent, said they had to have e-mail. Of interest to cable and cable-watchers, 24 percent said that 2011's biggest technological advances will be in home entertainment followed by general computing.

Cable operators throughout the year have maintained that the subscribers they're keeping are tied closely to broadband services while those who are drifting off are television watchers.

For more:
-see this story

Related articles:
Fickle Americans forsaking TVs, landline telephones for mobile, high-speed Internet
FCC sets high broadband speed bar

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…