A recent study from the IBM Institute for Business Value, called the "Future of Television 2012," found disrupting trends such as DVRs, shifting ad revenues and new content channels will change the way we watch TV. Each of the trends is a result of IPTV. Here are a few:
- The increasing prevalence of time-shifted programs and skipped TV ads: Nearly 73 percent of respondents said that DVRs would become part of mainstream households within two years.
- VOD rentals and subscriptions will be the next-gen revenue streams.
- Content owners will stake out greater market share (read Google and Yahoo!).
Network executives predict telescoping to check out will be the "next big thing" (remote control enabled pizza delivery). IPTV telecom executives put their stake on the interactive programming guide (IPG), while cable MSO and satellite executives are divided between the two.
For more on IBM's study:
- take a look at this press release