Study: HDTV acceptance rising

The recent forceful flow of market research continues: Informa Telecoms & Media, which last week played host to the IPTV World Forum in London, has issued a new report on HDTV acceptance. Always a bigger phenomenon by reputation rather than by actual adoption, HDTV penetration remained just below 6 percent of consumer housholds worldwide at the end of last year, but viewership is likely to increase to almost 8 percent by the end of this year, and 21 percent by 2014, according to a post at IPTV News.

In numbers of households, that forecast would mean HDTV signals being received in about 276 million homes in 2014. North America accounts for about two-thirds of this year's market penetration. HDTV prices have steadily fallen in recent years, while the number of HD channels have soared and more service providers have started to offer HD packages.

For more:
- IPTV News has this post

Related articles
HD channel rosters are still competitive table stakes
AT&T reached 100 HD channels in all its markets last March
Verizon has continued to see HD as a competitive differentiator
Apple, Amazon venture into HD
Canby can add HD channels via IP-Prime

Suggested Articles

CuriosityStream said it’s recorded some impressive audience growth in the past month.

Netflix said it can still accelerate subscriber growth through pay TV, ISP and mobile partnerships.

FierceVideo is putting together an Emerging Leaders feature, and we’d love to consider somebody from your organization.