When it comes to taking root, people age 18-plus (aka couch potatoes) like to do so in front of their TV sets, the Television Bureau of Advertising (TVB) Media Comparisons Study 2010 says. Adults--or at least adults by age--in that range spend 319 minutes watching television every day, 156.6 minutes on the Internet and 91.2 minutes with radio. Even less time, 26.4 minutes, is spent on newspapers (although that could have something to do with how thin the papers are these days) while mobile minutes come in at a surprisingly low 19.2.
"By every measure, television reaches more consumers every day than newspapers, magazines, radio, the Internet and mobile media, and more time is spent with television," said Susan Cuccinello, senior vice president of research for TVB.
Digging even deeper, 57-plus percent of the 1,562 survey respondents said they turned first to broadcast television for local weather, traffic or sports and only 15.6 percent turned to the Internet.
- see this story
Online video views growing, but who's watching when is a little surprising
Report urges TV networks to shift to OTT delivery as online video catches up to broadcast by 2020