Suddenlink becomes the latest MSO to integrate Hulu

St. Louis-based mid-sized cable operator Suddenlink Communications has become the latest MSO to integrate Hulu into its program guide. 

Later this year, Suddenlink will begin offering the subscription video-on-demand service through the TiVo set-top boxes it deploys to its more than 1.1 million subscribers. 

The announcement follows similar revenue sharing agreements made by Hulu with Cablevision (NYSE: CVC), Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest.

"We have complementary catalogs with MVPDs," said Hulu distribution chief Tim Connolly at INTX earlier this month. "They're focused on the most recent episodes, and our content is mostly back catalog and archival seasons. And presenting a holistic environment is something an operator like Cablevision wants."

Notably, Suddenlink subscribers will have access to Hulu programming (provided they pay an additional $7.99 a month for the service), but they won't be able to watch the linear Viacom networks, which Suddenlink has refused to license.

Last week, Luxembourg-based Altice SA agreed to pay $9.1 billion for a controlling interest in Suddenlink. 

For more:
- read this Suddenlink press release (PDF)

Related Articles:
Hulu is a 'viable competitor' to Netflix, analyst says
Hulu's Connolly: MVPD relationships built on revenue sharing, keeping user experience intact
Hulu announces distribution deals with 5 more MVPDs

Suggested Articles

Charter CEO Tom Rutledge has long been a big proponent of strong content security, and now he’s calling out simultaneous streams on SVODs.

Liberty Global is bringing on Teltoo as a peer-to-peer content delivery network (CDN) partner to improve live streaming video quality on its platform.

Contrary to what stark video subscriber losses suggest about the state of the U.S. pay TV industry, PwC said that pay TV subscribers increase in 2019.