Independent telco TV pioneer SureWest Communications has begun rolling out its new Microsoft Mediaroom-based Advanced Digital TV (ADTV) to new customers in its Sacramento, Calif. service area. The company said in a press release that it is already seeing demand during a soft launch period before its marketing campaign has begun in earnest.
The Mediaroom capabilities behind ADTV bring SureWest offerings like Whole Home DVR, which AT&T and other Microsoft customers have made available. It comes at a time when SureWest also has broadened its base of potential customers by investing in bringing ADSL2+ connections to more households. The carrier has used Minerva middleware on its previous TV rollouts.
- here's the SureWest press release