In a bit of a shocker, the same industry that brought you the truly tongue-twisting DOCSIS, EBIF and tru2way consumer-facing brands has come up with SelecTV as the verbiage that will be shown on screens when content is interactive.
In an even more bizarre twist, it was learned that SelecTV is the result of an industry-wide branding initiative led by Canoe Ventures in concert with the Cable Television Advertising Bureau (CAB), CTAM, CableLabs, and MSOs like Bright House Networks, Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Cox Communications, Inc., and Time Warner Cable. And they still came up with a clever name.
- see this release
Tru2way is cable's new way forward
Canoe to float interactive, VoD ad demos at NCTA Show