Survey: 3D adopters love the new technology

It's still not quite clear who owns 3D TV sets, nor is it clear if consumers really want them, but a new study says there's little doubt that consumers who have bought into the technology are loving it, saying the cost-and the glasses are worth it.

The Digital Entertainment Group-commissioned survey polled 3,065 owners of 3D-capable TV sets for its study, 3DTV Owners: A Closer Look at The New World of Immersive Home Entertainment, asking them about the home 3D experience.

The takeaways:

  • Not quite two thirds (60 percent) of users use their sets to view 3D content;
  • Eight-eight percent like the picture quality (91 percent viewed their 2D picture quality positively);
  • An overwhelming amount, 85 percent, said they would prefer to watch at least half of their programs in 3D;
  • More than three-quarters (78 percent) said Blu-ray theatricals were their favorite 3D programs;

The survey also found general acceptance for active shutter 3D glasses, with 83 percent of owners saying it took no time, or just a few minutes to adjust to wearing 3D glasses; 74 percent of respondents said they owned two or more pairs.

For more:
- see this article

Related articles:
Report shows consumers not ready to buy 3D TVs... yet
Samsung bets on 3D, connected TVs, announces new, expanded content

Suggested Articles

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.

The CEOs of AT&T, Charter and Comcast this week presented varying visions for the future of pay TV at their respective companies.

Charter doesn’t think it needs its own video streaming box and believes its video app strategy and third-party agreements are enough.