A cynic might ask what's wrong with 33 percent of Comcast (Nasdaq: CMCSA) subscribers. A survey conducted by Comcast's advertising sales group, Comcast Spotlight, found that 67 percent of 839 respondents said they were interested in interactive TV. Broken down further, 28 percent said they were "very" interested; 39 percent were "somewhat" interested; 21 percent were "not very interested" and 12 percent were "not at all" interested in any way, shape or form.
It must be somewhat disheartening to Comcast (although the MSO would probably never admit it) because it has "invested heavily over the past years to make TV more interactive," according to Spotlight vice president of data products Bob Ivins. And still, 33 percent of its subscribers don't care.
For more:
- see the Comcast Spotlight blog post
- Interactive TV Today has this story
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