Survey: 67% of Comcast subscribers interested in interactive TV

A cynic might ask what's wrong with 33 percent of Comcast (Nasdaq: CMCSA) subscribers. A survey conducted by Comcast's advertising sales group, Comcast Spotlight, found that 67 percent of 839 respondents said they were interested in interactive TV. Broken down further, 28 percent said they were "very" interested; 39 percent were "somewhat" interested; 21 percent were "not very interested" and 12 percent were "not at all" interested in any way, shape or form.

It must be somewhat disheartening to Comcast (although the MSO would probably never admit it) because it has "invested heavily over the past years to make TV more interactive," according to Spotlight vice president of data products Bob Ivins. And still, 33 percent of its subscribers don't care.

Comcast Spotlight

For more:
- see the Comcast Spotlight blog post
- Interactive TV Today has this story

Related articles:
Google TV: The dawn of interactive TV finally breaks
Comcast testing hybrid cable-web TV delivery
Comcast's Roberts: Network is the gateway to streamed programming

Suggested Articles

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.

The Hulu app is starting to roll out across the Comcast Xfinity X1 platform after last month showing up on the Xfinity Flex platform.