Just over two-thirds of Netflix (NASDAQ: NFLX) users also have a pay-TV subscription, and about a quarter of them are thinking about cutting the cord.
That's the conclusion of advocacy blog CutCableToday, which conducted an online survey of 829 random Netflix users in early June, providing some interesting insights on the co-existence of pay-TV and SVOD services.
The indie study found that the SVOD service's off-stated claim of being complimentary to cable largely holds true--67 percent of Netflix users polled say they also subscribe to pay-TV.
Of that base, 9 percent say they plan to ditch cable, satellite or IPTV services soon, and another 16 percent checked the box saying they might cut the cord over the next 12 months. About 77 percent of pay-TV-subscribing Netflix users have their video service bundled with broadband and/or voice services.
Notably, 92 percent of respondents reported being satisfied with their Netflix service, with only 1 percent of users saying they're "unsatisfied."
Also, the majority of Netflix users subscribe to another streaming service--in fact, 47 percent also subscribe to Amazon Prime Instant Video.
For more:
- read this CutCableToday post
- read this CinemaBlend story
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