Multiscreen tech company Synacor announced an agreement with Comcast-owned (NASDAQ: CMCSA) online video subsidiary thePlatform to provide crucial technology for an end-to-end multiscreen solution for pay-TV operators, programmers and OTT video companies.
Synacor's integrated solutions will include access to the thePlatform's back-end video management system, mpx, for multiscreen workflow, policy management and playback services.
Synacor will add mpx into its own offerings, which include Startpage, the PowerPlay search and discovery/metadata platform, recently acquired live linear technology from NimbleTV, and Synacor's Cloud ID Authentication service. The latter was just enlisted by Dish Network (NASDAQ: DISH) for its new Sling TV OTT service.
Buffalo, N.Y.-based Synacor is trying to vary its product line after enduring sluggish sales of its customer web portals and authentication services in 2013-14.
"Leveraging thePlatform's mpx system will enable us to meet the dynamic and evolving needs of our customers in bold new ways," said said Himesh Bhise, CEO of Synacor. "As operators and content providers develop their next-gen video strategies, we're confident that Synacor will play a critical role behind-the-scenes to make them a success."
Synacor sees fortunes turn with 5% Q4 revenue uptick, reveals role in Sling TV launch
Synacor acquires live streaming service NimbleTV
Multiscreen provider NimbleTV expands to Chicago, draws scrutiny from pay-TV lawyers
Synacor takes new tack with syndicated content, teams with BuddyTV
Synacor cuts 70 jobs, 20% of workforce
Frankel era ends at Synacor as former CEO steps down from board