AT&T (NYSE: T) has launched an iPhone mobile app that (hold on for the surprise here) gives its mobile broadband customers access to content from its U-Verse TV program service free of charge (except for paying for U-Verse, iPhone, broadband and whatever else).
"It's just one more valuable and innovative feature available on U-Verse TV," David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets said in a news release.
For those who want to dig below the surface of news releases and canned announcements, FierceIPTV editor Jim O'Neill has published a detailed conversation with U-Verse VP Jeff Weber in which he says, among other things, that differentiation from other services will help the competitive TV provider continue to grow and annoy the cable industry.
For more:
- see this news release
Related articles:
A conversation with AT&T U-verse VP Jeff Weber
AT&T expands U-verse TV content to Apple's iPhone