AT&T (NYSE: T) has launched an iPhone mobile app that (hold on for the surprise here) gives its mobile broadband customers access to content from its U-Verse TV program service free of charge (except for paying for U-Verse, iPhone, broadband and whatever else).
"It's just one more valuable and innovative feature available on U-Verse TV," David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets said in a news release.
For those who want to dig below the surface of news releases and canned announcements, FierceIPTV editor Jim O'Neill has published a detailed conversation with U-Verse VP Jeff Weber in which he says, among other things, that differentiation from other services will help the competitive TV provider continue to grow and annoy the cable industry.
- see this news release
A conversation with AT&T U-verse VP Jeff Weber
AT&T expands U-verse TV content to Apple's iPhone