T-Mobile (NYSE:TMUS) today announced a handful of new video services -- including TV Everywhere apps like FOX Now and Dish Anywhere -- that now fall under its Binge On zero-rated mobile data service.
The full list of newly added services includes ABC, Apple Music, Big Ten Network, CEEK VR, Dish Anywhere (NASDAQ: DISH), Disney Channel, Disney Jr., Disney XD, D-PAN.TV, DramaFever, FOX Now, FXNOW, NAT GEO TV, Shalom World, Sioeye and Tubi TV. T-Mobile said that, with the new additions, Binge On now covers more than 100 video services.
The newly added TV Everywhere apps come after T-Mobile already added networks like ESPN and NBC; pay-TV services like DirecTV (NYSE: T) and Sling TV; and major SVOD services like Netflix, Hulu, Amazon Prime Video (NASDAQ: AMZN), HBO Now and Showtime to Binge On.
T-Mobile said that since the launch of Binge On its customers have streamed more than 765 million hours of video data-free.
Along with news of freshly added video services for Binge On, T-Mobile also released new data compiled from a July survey of video providers included in Binge On. According to the results, 85 percent of Binge On providers expect customers to watch longer, 80 percent expect customers to watch more often, and 45 percent of providers offering paid subscriptions expect to sell more subscriptions because of Binge On.
T-Mobile also asked Binge On providers about the technical requirements necessary for inclusion and said that 100 percent of existing providers surveyed called them "straightforward and easy to comply with" while 100 percent described joining Binge On as neutral or easy and 79 percent called the process "easy" or "very easy."
T-Mobile said it has now quadrupled the amount of services included with Binge On since its launch last year. As the carrier continues to grow the service, Binge On continues to court controversy. In addition to setting off net neutrality concerns over network prioritization privileges awarded to video services included, Binge On has also drawn criticism over T-Mobile's practice of optimizing and downgrading video streams without informing subscribers.
For more:
- read this press release
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