Operators in the pay-TV market have begun leveraging SVOD services to get a leg up on the competition, so it's not entirely surprising that wireless companies should do the same.
T-Mobile (NYSE:TMUS) is attempting to poach Verizon (NYSE: VZ) wireless customers with a free year of Hulu.
Verizon customers who move to any of T-Mobile's Simple Choice postpaid plans will receive a text message with a $100 subscription gift code, slightly more than the cost of a one-year subscription to Hulu's Limited Commercials plan. No handset trade-in is necessary, T-Mobile said, although users who do trade in a handset are eligible for up to $650 to cover early termination fees or the balance owed on their device.
Verizon users who switch are also eligible to receive half off financed T-Mobile's lineup of accessories up to $125. The offer is available from Dec. 11 through Dec. 17 in T-Mobile retail outlets or by phone. FierceWireless has a full report on T-Mobile's offer here.