Here's a good reason why Liberty Media (Nasdaq: LCAPA) Chairman-CEO John Malone has dipped into his very deep pockets to bid $1 billion for Barnes & Noble: Tablet ownership in the U.S. will grow from 8 percent to 27 percent by next year, according to a study by the USC Marshall Institute for Communication Technology Management.
Tablet users, the majority of whom are in the 13-44 year-old age group, "consume twice as much media as the mainstream" and use the devices to "control what they want to watch (and) as alternative(s) to traditional television," the study said.
The organization surveyed 4,000 U.S. homes and 1,000 Canadian homes to define the market and concluded "Technology is democratic-today everyone has increased access to communication, content and productivity through smartphones and tablets," according to Lucy Hood, executive director of CTM.
For more:
- see this news release
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