Tablet ownership to triple by 2012, seen as TV alternative, study says

Here's a good reason why Liberty Media (Nasdaq: LCAPA) Chairman-CEO John Malone has dipped into his very deep pockets to bid $1 billion for Barnes & Noble: Tablet ownership in the U.S. will grow from 8 percent to 27 percent by next year, according to a study by the USC Marshall Institute for Communication Technology Management.

Tablet users, the majority of whom are in the 13-44 year-old age group, "consume twice as much media as the mainstream" and use the devices to "control what they want to watch (and) as alternative(s) to traditional television," the study said.

The organization surveyed 4,000 U.S. homes and 1,000 Canadian homes to define the market and concluded "Technology is democratic-today everyone has increased access to communication, content and productivity through smartphones and tablets," according to Lucy Hood, executive director of CTM.

For more:
- see this news release

Related articles:
Tablets could be tough pills for providers to swallow
Television, smartphones and tablets help Corning earnings shatter glass ceiling

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.