Taking pay-TV over the top may be too challenging

Josh Wein, FierceOnlineVideoIn today's spotlight, Josh Wein, editor of FierceOnlineVideo, explains why he believes neither 4K as a streaming service nor a full-fledged, over-the-top pay-TV service will ever become a mainstream consumer product. The price of 4K television sets is one hindrance to that market's overall growth. Meanwhile, content providers and cable operators have yet to fully embrace the potential of OTT, although Sony plans to begin testing a cloud-based TV service this year. Read more

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