British telco TalkTalk claims it has hit the 29,000 subscriber mark since launching its IPTV video service in September and that it is adding about 1,000 subscribers a day based on "good demand following the launch of our marketing campaign in October."
The telco, which also offers traditional voice, high-speed data and mobile services, is targeting a universe of about 3 million potential customers in the U.K.
"Customer feedback is positive," said Dido Harding, TalkTalk's chief executive, who described adding 1,000 subscribers per day as "growing the base according to plan."
TalkTalk's TV service includes:
- a free YouView set-top box and no additional monthly fee
- seven-day catch-up for over 70 Freeview channels, some of which are in HD
- a library of films and shows from the United States and U.K.
- a free 12-month subscription to LOVEFiLM Instant, and
- monthly access to premium content that includes Sky Sports channels and Sky Movies with no annual subscription.
TalkTalk didn't come to market on the cheap--and it doesn't expect the subscriber acquisition process to be inexpensive. The initial investment for the TV play, which launched in late September and really got rolling in October, was £8 million ($12.71 million) and it expects to incur £7 million ($11.13 million) to £12 million ($19.07 million) in the second half of the fiscal year for marketing and promotional costs associated with the launch.
For more:
- TalkTalk issued this news release
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