Telco TV players prep for Olympics

Major telco TV players AT&T and Verizon Communications each have cut deals with NBC to carry the broadcaster's coverage of the 2008 Summer Olympics in Beijing next month. The distribution deals with broadcaster NBC include presentation of live event coverage on IPTV (that's RFTV for Verizon), broadband Internet and mobile device platforms.

Verizon will show NBC's coverage on FiOS TV, and also will roll out two NBC high-definition channels to show basketball and soccer coverage at the games. Verizon also will make highlights, breaking news and results available on its streaming wireless video service. AT&T is the official telecommunications provider for the U.S. Olympics team, and will stream contests live on U-verse TV, and will provide mobile access on the new MediaFLO service called NBC Olympics 2Go.

For more:
- read this post at SportsBusiness.com

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