Content provider Telechannel announced at TelcoTV 2009 that it has created a Yellow Pages on TV application to help telcos take the next step in transforming directory services from the printed page to other distribution platforms. The offering, demonstrated at the show, allows customers to access Yellow Pages directory listings on their TVs using their remote controls. Telechannel is pitching the potential for telcos to sell new forms of advertising with the TV-based listings, like banner ads and video ads, that can deliver a bigger revenue boost than traditional Yellow Pages print ads.
Print directories have fallen by the wayside, and though online directories still represent a strong business opportunity, companies like Idearc have struggled financially. Maybe TV will be the next way to let your fingers do the walking.
Directories in some form still present a strong business opportunity