thePlatform lands executive talent from SeaChange

Comcast (Nasdaq: CMCSA) online video subsidiary thePlatform has hired a top marketing executive from video-on-demand vendor SeaChange International (Nasdaq: SEAC) to lead thePlatform's expansion into European markets.

Simon McGrath had been chief marketing officer at SeaChange and long ago led early VoD firm On-Demand Group. He will now serve as thePlatform's general manager for Europe.

For more:
- read this Broadcasting & Cable story

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