Comcast (Nasdaq: CMCSA) online video subsidiary thePlatform has hired a top marketing executive from video-on-demand vendor SeaChange International (Nasdaq: SEAC) to lead thePlatform's expansion into European markets.
Simon McGrath had been chief marketing officer at SeaChange and long ago led early VoD firm On-Demand Group. He will now serve as thePlatform's general manager for Europe.
- read this Broadcasting & Cable story
thePlatform recently partnered with Alcatel-Lucent
Arris reportedly has been in talks to acquire SeaChange