Google's (Nasdaq: GOOG) recent bid to launch TV service, including channels from Starz and Showtime, over its Kansas City fiber properties apparently has caught the attention of Time Warner Cable (NYSE: TWC). The cable TV incumbent in that market reported plans to hire more than 80 new employees locally in an efforts to boost its Kansas City workforce by about 9 percent.
The new hiring effort comes after a recent job fair held by the company that was intended to help it fill 30 direct sales jobs. The planned hiring effort, which overlaps with the ongoing effort to fill those sales jobs, will also target necessary additions to the cable TV company's finance and service departments, among other groups.
Google has said it will offer the Starz and Showtime channels for $10, but is still very early in the phase of figuring out which customers in the Kansas City market are eligible to receive its TV services. Still, as Google likely as its sights set on rolling out TV offerings far beyond Kansas City, you can expect the major cable operators in those areas to take notice and potentially beef up their promotional and service maintenance efforts in response.
-see this Kansas City Business Journal report
Google recently said it would offer Starz and Showtime in K.C.
Time Warner Cable just announced a new triple play promotion