Time Warner Cable ordered to stop fiber optic claims

The National Advertising Review Board (NARB) of the Council of Better Business Bureaus has agreed with Verizon (NYSE: VZ) and told Time Warner Cable (NYSE: TWC-WI) to stop saying it operates fiber networks.

TWC's advertised claims that it "uses fiber optics for transmission throughout its entire networks" and that this "represents the highest level of technology currently used by consumer telecommunications service providers" are "unsupported," the NARB decision said.

Time Warner Cable, of course, disagreed with the decision and said it inhibited the MSO's ability to differentiate its services. Verizon, of course, agreed with the decision, noting in a statement that "Cable companies say the darndest things" and "the truth is they can't honestly make those claims."

For more:
- Multichannel News has this story

Related articles:
Time Warner, Cox taken to task for fiber optic claims
Cable companies run fiber fib ad blitz in fight with Verizon FiOS

Suggested Articles

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.

The CEOs of AT&T, Charter and Comcast this week presented varying visions for the future of pay TV at their respective companies.

Charter doesn’t think it needs its own video streaming box and believes its video app strategy and third-party agreements are enough.