Time Warner Cable starts high-speed chase in North Carolina

It's somehow appropriate that one of the hottest high-speed broadband races in the country is taking place in NASCAR territory. Time Warner Cable (NYSE: TWC-WI), which has about half the broadband Internet audience in the Mecklenburg County, N.C. (home of Charlotte) has boosted speeds for its standard Internet service from 7 to 10 Mbps. The move is indirectly (or directly if you please) aimed at customers who might be cutting the cord to chase down Internet-based video content.

During a recent third quarter earnings conference call, Time Warner Cable CEO Glenn Britt said the MSO is "very pleased" with the new offering which is part of a triple play "targeted at high ARPU customers who want all of our best-in-class products and who demand a much more personalized service experience." That experience will cost about $3 a month for customers who don't have bundled services starting in December.

TWC's competition in the North Carolina market comes primarily from AT&T (NYSE: T), which serves about a quarter of the market and isn't ready to match the Time Warner speed boost at the same price, although it is offering a geographically limited edition of its 24 Mbps service for $65 a month.

"There is an arms race to build up speed," Frank Perazzini, an analyst for J.D. Power and Associates told the Charlotte Observer. "The driver is really Internet-based video."

For more:
- see this story

Related articles:
Size matters: Time Warner Cable plots 'low-end packages'
Cord cutting just a part of American cost cutting, survey says

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.

Charter said it’s building an IP video aggregation platform complete with new hardware.

John Malone, Liberty Media chairman and cable industry titan, sees a future full of growth for streaming platforms like Amazon, Roku and Apple.