TiVo study: 1.5 million U.S. consumers plan to ditch pay-TV

TiVo-owned video-recommendation company Digitalsmiths released another report damning bundled pay-TV viewing on Wednesday, concluding that around 1.5 million Americans have plans to ditch their cable, satellite or IPTV service.

Another 38.1 million U.S. pay-TV customers are dissatisfied with their pay-TV service, the Q4 survey of more than 3,000 U.S. adults extrapolates.

Acquired last year by TiVo, Digitalsmiths supplies a rather cord-cutting-positioned research perspective for a new parent company that seems to straddle the line between pay-TV operators and insurgents.

While cord-cutter products such as the Roamio OTA DVR are beginning to spike TiVo's revenues, so are the 324,000 subscriptions it added through pay-TV partners in Q4.

Digitalsmiths' survey found that 4.2 percent of respondents planned to end their pay-TV service within the next six months, while another 7.9 percent plan to soon change their service. Another 8.9 percent of respondents said they had changed within the previous three months.

Fully 78.7 percent of respondents say they watch 10 or fewer channels.

However, the report also found that 20.4 percent of survey takers actually increased their level of pay-TV service recently.

For more:
- read this Digitalsmiths white paper
- read this Cord Cutter News story
- read this Consumerist story

Related links:
TiVo launches network comedy curation feature, pokes NBCU in the eye
TiVo reports 40% rise in MSO subs, but cord-cutting Roamio OTA sales drive revenue
Rough cut: The growing cost of going all-OTT
Frontier to enable cord cutters, market TiVo's Roamio OTA

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