Top 7 cable, satellite and telco pay-TV operators in Q2: Ranking Comcast to DirecTV to Charter to Dish

Now that the second-quarter earnings season is in the rearview, it's time to assess the damage. FierceCable has assembled a complete look at the second-quarter earnings season, ranking the top cable, satellite and telco pay-TV operators and offering a look at their performance in a number of key metrics, including subscriber growth and average revenues per user (ARPU).

To see our full reporting on the first quarter, click here.

First, let's look at the top pay-TV operators, ranked by number of subscribers. This list, from Strategy Analytics, ranks the nation's operators and provides their quarterly net adds/losses and ARPU:

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.
Top US Pay TV Service Provider Metrics Q2 2016 (ranking by subscribers)
Rank by # Subscribers Service Provider Platform Subscribers (millions) Net Adds ARPU*
1 AT&T IPTV + Satellite 25.295 -49,000 $117.01
2 Comcast Cable 22.396 -4,000 $147.99
3 Charter Cable 16.934 -152,000 $81.55
4 Dish Network Satellite 13.593 -281,000 $89.98
5 Verizon1 IPTV 4.637 -1,128,000 n/a
6 Cox Cable 4.165 -23,000 n/a
7 Altice USA2 Cable 3.639 -25,000 $116.50

*Comcast ARPU is Total Blended ARPU, All others are Video ARPU

1 Verizon subscriber data reflects the impact of sale of assets to Frontier

2 The subscriber total for Altice USA represents Suddenlink and Cablevision but the ARPU only represents Suddenlink. Cablevision reported ARPU of $159.90 for its Optimum service during the second quarter.

Source: Strategy Analytics' Digital Television Operator Performance Benchmarking: North America



To put these numbers into context, the analysts at investment banking firm Evercore ISI offer a look at how the operators break out in terms of market share:

evercore marketshare

Next, Jackdaw Research analyst Jan Dawson provides an additional look at the performance of the nation's top pay TV operators in the fourth quarter with these key slides:





Dawson also ranks the top 11 pay-TV operators in the United States and shows how their subscriber bases have changed during the past year:

Top 9 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016
AT&T-DirecTV 25,490 25,424 25,398 25,344 25,295
Comcast 22,306 22,258 22,347 22,400 22,396
DirecTV 19,544 19,570 19,784 20,112 20,454
New Charter 16,964 16,944 17,062 17,086 16,934
DISH 13,932 13,909 13,897 13,874 13,593
Time Warner Cable 10,774 10,767 10,821 10,842 10,769
AT&T 5,946 5,854 5,614 5,232 4,841
Verizon 5,765 5,807 5,827 5,863 4,637
Charter 4,120 4,293 4,322 4,332 4,325
Cablevision 2,637 2,604 2,594 2,579 2,577


Next MoffettNathanson analyst Craig Moffett checks in with a different look at the overall pay-TV industry, with a chart showing the subscriber growth of the pay TV market from 2006 to the second quarter of 2016:


Finally, the analysts at Evercore look at the overall penetration of pay TV from 2013 to the second quarter of this year, according to data from the companies, Evercore itself, SNL Kagan and the U.S. Census Bureau's Housing Vacancy Survey.

evercore penetration

This article previously stated that AT&T's pay-TV subscriber total was 26.03 million at the end of the second quarter. The correct total is 25.295 million. This article has also been updated to note that Altice USA's listed second-quarter ARPU only reflects Suddenlink, not Cablevision.

Suggested Articles

Sling this week announced a feature that integrates free, local over-the-air broadcast channels into the Sling TV guide on some 2020 LG smart TVs.

NBCUniversal’s entertainment business is getting new management and a new org chart that will further emphasize its shift toward streaming.

An executive order issued by President Trump late Thursday would ban business with ByteDance’s TikTok app 45 days after its issuance.