Top pay-TV companies lost 665K subs in worst Q2 ever, according to official Leichtman tally


In the most comprehensive assessment yet of second quarter subscriber metrics, Leichtman Research said the pay-TV industry lost 665,000 subscribers. 

The measurement of the top 11 pay-TV operators exceeded last year’s record attrition of 545,000 lost video subscribers. Leichtman’s tally accounts for more than 93 million pay-TV customers covering 95 percent of the market. 

With once fast-growing platforms like telco operator AT&T U-verse and satellite service Dish Network in full recession, cord cutting is accelerating. 


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

"Over the past year, the top pay-TV providers (including DISH's Sling TV) lost about 705,000 subscribers -- compared to a loss of about 380,000 over the prior year,” said Bruce Leichtman, president and principal analyst for Leichtman.

U-verse’s 391,000 lost subscribers in the second quarter were the most lost in a quarter by any provider. Ever. The entire telco sector, which gained 10,000 subs in the second quarter of 2015, lost 500,000 TV customers in Q2 2016.

Notably, however, losses among the top six operators slowed to 225,000 compared to 340,000 lost in the second quarter of 2015. 

With AT&T moving subscribers over from U-verse and marketing DirecTV aggressively, the satellite platform had its biggest growth quarter since the first quarter of 2009, adding 342,000 customers. 

For more:
- read this Leichtman Research press release

Related articles:
Pay TV lost over 700,000 subscribers in Q2, analyst says
ESPN has lost another 2.2M subs since February, Nielsen says
Cord-cutting more than doubled in 2015: Pay-TV lost 385K customers, Leichtman tally finds


Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.