TV broadcasters might use ATSC 3.0 to steal some wireless business after FCC's incentive auction

What are the nation's TV broadcasters going to do after they give up some of their spectrum to wireless carriers in the FCC's upcoming incentive auction? Why, they might compete directly with those very same carriers, of course.

At least, that's how the market may shake out if the nation's TV broadcasters adopt the new ATSC 3.0 transmission standard in the coming years.

The ATSC 3.0 standard -- which is currently in testing in Washington, Baltimore and Cleveland -- is designed to bring TV broadcasters into the IP world. It will potentially allow them to transmit video to smartphones, or new ads to billboards, or emergency alerts to homes, cars and other devices -- all services that the nation's wireless carriers are currently working to make money from. Editor's Corner

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