TV Everywhere approaches ubiquity, study finds

Parks Associates is predicting that TV Everywhere will be nearly everywhere by the end of 2011. In its report, "TV Everywhere: Growth, Solutions and Strategies," the Dallas-based market research company said that 81 percent of U.S. and Canadian pay TV subscribers will have access to TV Everywhere by the end of the year.

"Service providers realize they need to be the consumer's primary source of video content on all platforms," Brett Sappington, a Parks Associates senior analyst said in a news release. "Today, operators from all sectors, telco, cable and satellite, now offer online access to VoD or live TV with several adding support for smartphones and tablets."

The report said that traditional fast-follower Comcast (Nasdaq: CMCSA) is the market leader as it seeks to glue subscribers to its service and fend off outsiders such as Netflix (Nasdaq: NFLX) which continue to whittle away at its basic video subscriber base.

For more:
- see this news release

Related articles:
Comcast, Time Warner expand TV Everywhere relationship
Reducing the complexity of delivering TV Everywhere services

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