When the cable industry talks about TV Everywhere, it generally means letting subscribers access content from multiple devices. According to John Martin, Time Warner Cable's chief financial officer, the term everywhere could mean even more than that.
Martin, speaking to investors, said that he "wouldn't be surprised" if 50 million homes could access some form of TV Everywhere within the next 12 months. He said that TWC now estimates that cable, satellite and telco subscribers now can access some form of "restricted programming" online at no cost and that "every meaningful distributor" thinks putting some content online is a good idea and is wiling to work with TWC in a trial.
As if to confirm that the model is hot, Rogers Cable told Light Reading Cable that 100,000 of its 2.3 million subscribers have registered for access to its TV Everywhere site and that the MSO fully expects to register several hundred thousand subs to On Demand Online by the end of the year.
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