Authenticated multiscreen viewing of pay-TV content was up 63 percent in the second quarter, despite an unfavorable year-over-year comparison to a watershed TV Everywhere event, the June 2014 FIFA World Cup.
The stats come courtesy of Adobe Digital Index's quarterly U.S. Digital Video Benchmark report, which found TVE use to be up a whopping 246 percent in the first quarter.
Adobe also found that 12.7 percent of pay-TV customers in the U.S. watched TVE programing on IP devices in the second quarter. That was up 19 percent year-over-year, but down 4 percent from the first quarter of 2015.
"What we're starting to see is that potentially some of the friction in the process of setting up TV Everywhere or figuring out which device you want to use might be starting to cause a slowdown," said Tamara Gaffney, principal analyst for ADI, in a statement. "We think generally the demand is there, but we may have reached a tipping point where to get to the next level it needs to be simpler to sign in.
Adobe said that Apple's (NASDAQ: AAPL) iPad was the top device for TVE use in the second quarter, accounting for about 22 percent of overall usage. Overall, Apple dominates TVE consumption, with the iPhone (18.2 percent) and Apple TV (12.8 percent) also ranking high among preferred authenticated multiscreen viewing devices.
Notably, mobile consumption of TV Everywhere isn't growing, Adobe found. While smart phone usage increased 20 percent in the second quarter, viewing on tablets was down 21 percent.
For more:
- read Adobe's U.S. Digital Video Benchmark report
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