Tvinci, Accedo team to help Finnish telecom deliver EpicTV OTT

Tvinci and Accedo are partnering on a project with Finnish telecommunications company Elisa to roll out a pan-European adventure sports streaming service.

Elisa will use Israel-based Tvinci's pay-over-the-top (OTT) platform and Accedo's smart TV applications to power its EpicT service for delivery to multiple devices.

EpicTV will offer premium, feature-length adventure films on demand for about $9 a month. Subscribers will get unlimited access to films on skiing, snowboarding, surfing, climbing, mountain biking, BASE jumping and more. The venture is fully funded by Elisa, a telecommunications and ICT service company that had revenues in 2011 of $2.01 billion.

"We are focused on providing new experiences and delivering TV services for the future where people watch content that is specific to their interests, and on whatever device they want," said Panu Lehti, head of EpicTV and VP, Business Development at Elisa. "We are delighted to work with Tvinci and Accedo on this project. Within a very demanding time frame, they knew how to enable us to meet consumer demand and understood the complexity we faced in packaging content for different devices," as well as protecting it with DRM and effectively charging for it.

Elisa said EpicTV could be delivered over the top to 15 countries, with an audience potentially in the tens of millions. It plans to also launch a Facebook-based freemium model and other viewer engagement methods. 

"This deployment with Elisa serves to prove that operators are now realizing the power of OTT and that they must think clearly and strategically about who they are delivering to and how these people are consuming content," said Ofer Shayo, CEO of Tvinci.

Shayo said the project will offer subscribers a highly targeted and personalized cross-device experience.

For more:
- see this release

Related articles:
Accedo partners with Verimatrix on OTT delivery play
Popbox picks Accedo Broadband for new IPTV apps
Tvinci makes pay OTT play in Asia-Pacific market, partners with Imaginasia
Israeli firm Tvinci says it has monetizeable OTT platform

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.