Around 74 percent of TV programming watched by Cablevision (NYSE: CVC) and Time Warner Cable (NYSE: TWC) subscribers in the New York DMA is viewed outside of prime time. These subscribers, on average, watch only about 25 of their channels each month. And 100 channels control 90 percent of the viewing.
These are the findings of the first ever "New York Television Audience Insights Report," a quarterly research component focused on 3.5 million cable subscribers in the New York DMA and jointly produced by Cablevision and TWC.
The two MSOs say they're gathering the anonymous data from their collective bases, which represent about half the TV homes in the New York area, to help their advertising and marketing constituents get more value out of their advertising purchases.
"Since introducing our census-level audience data early last year, we have seen significant growth in demand for more granular audience measurement and analytics," said Ben Tatta, president of Cablevision Media Sales. "We are delighted to work with Time Warner Cable to provide the advertising community more comprehensive and actionable insights for TV audiences and viewership in the New York market."
For more:
- read this TWC/Cablevision press release
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