TWC Maxx rolls out in North Carolina; A+E joins FreeWheel programatic ad pilot

More cable news from around the Internet:

> The NCTA and CEA are among the organizations which have told the FCC that its new proposed new rules redefining MVPDs could actually harm online video providers. Story

> A+E Networks has joined online video ad tech company FreeWheel's FourFronts programmatic ad pilot program. Press release

> Time Warner Cable says its "Go Green" initiative has reduced its overall carbon footprint by 38 percent over the last two years. Press release

> Additionally, Time Warner Cable deployed its TWC Maxx service in the Raleigh, N.C. area. Press release

> The Weather Channel has signed a long-term affiliation agreement with the National Cable TV Cooperative. Story

> Oregon's BendBroadband says program license fee increases are necessitating a rate increase. Story

> Comcast, Cablevision, Cox, Verizon, AT&T and DirecTV are among 379 organizations joining an amicus brief in the Supreme Court's review of marriage equality. Story

And finally … TV Land laid off an undisclosed number of employees, mainly in the areas of PR and marketing, as part of broader cuts occurring at Viacom. Story

Suggested Articles

Comcast released some data on the uptick in network activity it’s seen since most Americans began social distancing.

Cable operator WOW! said that CEO Teresa Elder was admitted to a local hospital in Denver on March 27 after testing positive for the coronavirus.

Alan Wolk, co-founder and lead analyst at TV[R]EV, dissects the Disney+ international attack and Showtime, Sling TV and others going free.