TWC Maxx rolls out in North Carolina; A+E joins FreeWheel programatic ad pilot

More cable news from around the Internet:

> The NCTA and CEA are among the organizations which have told the FCC that its new proposed new rules redefining MVPDs could actually harm online video providers. Story

> A+E Networks has joined online video ad tech company FreeWheel's FourFronts programmatic ad pilot program. Press release

> Time Warner Cable says its "Go Green" initiative has reduced its overall carbon footprint by 38 percent over the last two years. Press release

> Additionally, Time Warner Cable deployed its TWC Maxx service in the Raleigh, N.C. area. Press release

> The Weather Channel has signed a long-term affiliation agreement with the National Cable TV Cooperative. Story

> Oregon's BendBroadband says program license fee increases are necessitating a rate increase. Story

> Comcast, Cablevision, Cox, Verizon, AT&T and DirecTV are among 379 organizations joining an amicus brief in the Supreme Court's review of marriage equality. Story

And finally … TV Land laid off an undisclosed number of employees, mainly in the areas of PR and marketing, as part of broader cuts occurring at Viacom. Story

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