Time Warner Cable (NYSE: TWC) has responded to the competitive threat of Google Fiber in Kansas City.
The MSO will begin transitioning its footprint in that market to all-digital video with the rollout of its DOCSIS 3.0-based "TWC Maxx" service this week. TWC broadband customers in the region will experience upgrades across speed tiers, maxing out at 300 Mbps downstream, at no additional cost.
These subscribers will have access to upgraded video services, which include TWC's six-tuner, 1 terabyte, Arris-made DVR, as well as an expanded VOD library.
TWC completed rollouts of TWC Maxx in Los Angeles and New York in November and has pledged to also roll out the upgrade in Charlotte, Dallas, Hawaii, Raleigh, N.C., San Antonio and San Diego.
The service is an effective hedge, of course, against Google Fiber (NASDAQ: GOOG), which is offering video services along with 1 Gbps broadband speeds.
"With 'TWC Maxx,' we're going to essentially reinvent the TWC experience," said Perry Watson, TWC's Kansas City VP of operations, in a statement. "We will boost Internet speeds for customers up to four times faster, add to Kansas City's robust TWC WiFi, dramatically improve the TV product and set a high bar in our industry for differentiated, exceptional customer service."
- read this TWC press release
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