TWC tries 'mea culpa' approach in new ad campaign

A few years back, Dominos started a "mea culpa" trend in advertising, producing a series of TV commercials basically admitting that the quality of the chain's pizzas had gone bad, and that it had realized the error of its ways, faced its critics, and reinvented its own pies. 

Sales shot back up. 

Now, Time Warner Cable (NYSE: TWC) is plying the same approach. In its ad, a self help speaker tells a rapt audience how TWC has improved its products and its customer service. If TWC can change, we all can, the self-help huckster says.

AdWeek has a YouTube clip of the commercial and some interesting analysis here

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…